How far will an author go to fuel a readership?

Will he go as far as to don a soft-toy unicorn head to get people to read his book?

Well, John Green will and has. He and his brother, Hank, have created an internet video gameshow which he explains here:

Okay, so here’s how this works. First, play the video. Then, click on the answer you think is right, and it will lead you to a series of more questions and answers about my books. (That is, unless you have somehow turned off youtube annotations, in which case it won’t work at all. But it should work.)

[youtube=http://www.youtube.com/watch?v=YgaZntnPdOE&feature=player_embedded]

And in case you’re thinking this is just a cheap trick, a quick trick to boost book sales, think again, and look first at the many, many hours John invests developing a relationship with fans. Writing his blog, for one.

Updated every single day except for Saturdays and Sundays and some other days, John’s blog frequently explores the following issues: Conjoined Twins, place in literature; Dental surgery, discomfort of; Suveys, benefit of as procrastination tool; Tennis, getting beaten by wife in; Young adult literature, purpose and definition of; Books, enjoyment of; and Writing, perks and drawbacks of.

Creating one Vlogbrothers video after another with his brother, Hank. How’s that for devotion. And it works. As I’ve previously mentioned in another post, John has a phenomenal readership and fan base. But apart from that, he writes well. Really, really well. And apart from his unashamed nerdiness and quirky sense of humour, John has a way with honesty. Here’s a recent blog post which gives you an idea of what I mean. The post is called ‘A book reader’s apologies’. John says he’s written hundreds of book reviews in Booklist Magazine, but after reading a blog post by Shannon Hale – book evaluation vs self-evaluation – which asserts

that contemporary reviewers often place way too much emphasis on whether they “like” a book–as if the only thing a book can do is be likable

made him rethink his convictions in a couple of his book reviews. This is what I like about John; he’s not afraid to be up front with his readers. This is, as far as I’m aware, a relatively new phenomenon (if you can call it a phenomenon). Firstly, authors ‘showing their face’ to readers outside of their books (and book signings or public appearances) – online, and using blogs, videos and the such. I’m really enjoying this. Take, for instance, James Roy’s blog, or Scott Westerfeld’s blog, or that of Justine Larbalestier. These are not people just talking books, these are just people -who write books – talking!

Yes, strange and wonderful things are happening in the name of fiction. What about the Digi-novel? The  Digi-novel combines book, movie and website.

Anthony Zuiker, creator of the “CSI: Crime Scene Investigation” U.S. television series, is releasing what he calls a “digi-novel” combining all three media — and giving a jolt to traditional book publishing.

“Just doing one thing great is not going to sustain business,” he said. “The future of business in terms of entertainment will have to be the convergence of different mediums. So we did that — publishing, movies and a website”.

 Is convergence of different media the way of the future? What do you think? Is the relationship between authors and their readers changing for good?

This post also appears at Fiction is like a box of chocolates.